Changing Advertising Trends In Pakistan

Changing Advertising Trends In Pakistan This research study unveils trends of advertising in Pakistan and to reflect and monitor the evolution of trends in the dynamic Pakistani advertising industry, a research study has been designed and conducted to analyze various insights linked to advertising agencies, marketers and media planners operating in Pakistan and their inter-relations and preferences in planning, developing and implementing advertising. For agencies this research provides a framework for comparing their image, position and perceived performance against other agencies, and hence is a valuable tool to guide them to more productive partnerships with marketers and to overcome the barriers faced by them.. For marketers, beyond image and perception of agencies, this study also provides important insights into agency selection methods, agency evaluation and compensation trends. It contains various views of marketers about what is the meaning of advertising in their opinions, Also feedbacks are addressed about effects of advertising generates the sales figure, product awareness or customer satisfaction. Various concerns of marketers are also addressed in this research study about their agency selection, reason for changing the creative agency. Preferred methods by the marketers to hunt down for the suitable creative agency which understand the tastes of the marketers and meet their advertising needs profitably for the marketers, also preferred medium of pay off for the agency credentials are addressed in the study weather most of the marketers prefer to pay on monthly basis fee to the agency and get themselves bound to get all the their advertising from single agency or they prefer to pay on project base and are not bound to get the work done from single creative agency. It also includes media planners opinions about weather consumer research is important prior to on air a campaign to distinguish which communication channel would be appropriate for the promotion of campaign in order to hit the right target audience through the right communication medium. A reason for selecting a media agency is also addressed in this research study. Literature review More clients are looking for like-minded business partners who can deliver accountability and shareholder value and, similarly, agencies wish to rise to the challenge and are throwing off their historic mantle of creative aloofness. More clients are looking for like-minded business partners who can deliver accountability and shareholder value and, similarly, agencies wish to rise to the challenge and are throwing off their historic mantle of creative aloofness Never write an advertisement which you wouldnt want your family to read. You wouldnt tell lies to your own wife. Dont tell them to mine(David Ogilvy).According to the current situation we are so fixated on the form (TV spot and print ad) and that is the reason that our creativity is restricted due to space parameters. More and more creativity if required because    the future will be about creative ideas and the idea itself will determine the shapes and forms that it will take. Brand building effort has to go far beyond the 30 second advertising break or full print page to step change people connectivity.   It needs to create real time engaging opportunities to win the hearts and minds of people. Creating a brand experience will win the heart of people with some location-based experiences which will engage the brain and heart of the people. They need to get emotionally engage with experience so that they can experience the brand with by getting totally indulge in that either cons ciously or sub consciously. It will pull out the audience by watching typical commercial clutter by which they became irritated by watching it again and again.   This gives them the time and space to consider the brand. It is not about the medium but the idea that is of paramount importance when it comes to creating an experience (Shoaib qureshy,2005) I witnessed an incident while working at red communication arts on Servis account. Don Carlos TVC was made in which this brand was re launched and when the ad was on aired after few weeks the conversion for that brand shoes purchase fall down because consumer thinking was changed about that brand ones it was perceived as one of the prestigious brands. An unofficial sales figure was shared by the client which was reflecting the down fall in sales. According to the feedback taken from different individuals they reason diagnosed was that after viewing the current ad Doc Carlos seems them an ordinary brand .Its previous ads was showing t he prestige of that brand with a mystery and in the current ones there was no mystery at all and the earlier TVC and left lasting impact on consumers memory who are fan of this brand. (Faizan gull,2010 ) Advertising in Pakistan still keeps reeling from the creative flair and the execution that it requires there is no attempt to make an investment in people to develop nurture and groom the raw talent that we have in abundance. Looking out for quality employee by employers will always kill the chance to recruit fresh minded talent which may deliver much creative idea and One more reason of restricted growth of the advertising industry can also be attributed to the ground realities of the Pakistani market. Like all other businesses advertising too should not be expected to perform in isolation. It performance depends heavily on the performance of the other sectors of the economy as well.(Ahmad Kapadia,2011) A research study was conducted to analyze the mediums i:e serious advertisements humorous advertising. The study unveils that Humorous ads have higher attention than serious ads as compared with serious ads.( Khadam Ali Shah Bukhari,2008). The perception of people about effects of new advertising trends according to our cultures in our society should be studied by the companies before making any kind of advertisements because if people or customers are not satisfied then businesses cannot flourish and this the major drawback in the growth of advertising . internet and some other causes are already adversely affecting the culture and traditions of our society and if we didnt revise our advertisements then it can worsen the moral and ethical values of our society therefore it is strongly recommended that advertising agencies, marketers and all the companies themselves should make sure that the marketing campaigns do include all the social- groups and people and are also in consistent with our traditions, social norms and values and for this it is strongly recommended to make proper consumer research prior to launch a campaign.(Mohammad usman,2010) Brand managers are limited to the current typical advertising; they dont want to try something new and innovative for their brands. Their opinion is based on the fact that digital is free and spending on it to book space will not be worthy so they dont want to risk to try something new which may built their brand strong enough in the minds of consumers.(Salman Abedin,2010) Creativity is limited in Pakistan because marketers dont want to take risks with brands and try something new .They are just stick to the story board of the ad and their core focus is just to fill three basic elements i:e Positioning ,brand logo and tagline which they feel that an ad is complete after getting done with these three elements in an ad and many of the consumers are attracted to this approach because the product is already in demand and those ads just serve as recall nothing more than that. Their aim is just to link the positioning to the story board, high quality visuals and somewhat humor. But we miss out on the conceptual connectivity element(Sarosh waiz ,2009) A worst example of advertising been done in Islamabad which is known to be capital city of Pakistan on a dazzling display of brightly colored advertisements plastered on jersey barriers, these ads create an awkward tableau of peppy and worst marketing ever seen on barriers which may also divert the attention of driver while starring on it and the result could be an serious accident.(David Nakamura,2010) Shoaib Qureshy Analytical framework Criteria to select ad agency Creativity is the key Meaning of advertising Criteria to select media agency factor when selecting Customer loyalty Negotiate good rates with media a creative agency Increase sales International network Most widely used Expense Research tools Method is Strategic pitch Reasons for firing agency to hire a creative agency Lack of creativity Misunderstanding client business Lack of transparency Effectiveness required Company has other needs Bad service Brand building communicator Television Print Outdoor Online 35% marketers believed advertising means attracting customer loyalty whereas another 25% believed its meant for increasing sales. However, a group of 25% marketers also believed advertising is a marketing expense. 45% marketers believe advertising is most effective when it achieves Sales. However 30% voted for product awareness. Only 25% marketers believe customer satisfaction proves real affectivity of advertising. 60% marketers are currently satisfied with their advertising agency which shows strong marketer confidence on advertising talent available in Pakistan. On the other hand, marketers who showed mistrust among their current advertising agencies quoted various reasons for doing so. 35% of marketers marked lack of creativity as core reason for changing their advertising agencies. This shows that marketers are concerned with the lack of new ideas and innovation in communication that drives their brand image against competitors. This also creates a new opportunity for other more successful agencies to pitch new ideas to such unsatisfied clients and expand their client portfolios. Amongst Advertising Agencies, Interflow Communications stood out as the best well known advertising agency in Pakistan. However, amongst the international agencies, Ogilvy Mather was rated the best well know agency in Pakistan. 30% of advertising professionals in Pakistan think that Creativity is the key criteria for marketers to select their advertising agencies. This show a clear connect between marketer expectation and agency understanding towards criteria for selection of creative agency which is a favorable sign. But the concerning factor is that 30% is a very less ratio compared to the remaining advertising fraternity who need to realize this key expectation from marketers looking for competent creativity. 70% of advertising professionals believes the most common method marketers deploy to select their media or creative agencies is by calling a creative or strategic pitch. A surprisingly 50% respondents voted for Retainer fee model being followed in Pakistan which highlights a strong commitment and loyalty amongst marketers and agencies to work on long term basis with a loyal commitment to each other. 45% and 53% media planners respectively suggest Television being most effective and key communication driver for implementing a brand building and sales promotion campaign in Pakistan. Whereas Print media takes secondary preference with 25% and 26% voting respectively. 65% media planners in Pakistan believe a media research on consumer habits and lifestyle is necessary before devising a media plan which positively increases the chances of campaign success. This is an encouraging percentage and supports a scientific planning approach towards media spending which decreases the risk of campaign failure towards media objectives. 35% of media planners think negotiating good rates with media is most important for marketers when selecting their media agencies whereas 20% think its the availability of planning tools and resources to conduct research based media plans which count more Research Hypothesis H1 Majority of marketers believe sales as an affectivity measure for advertising. This discourages brand building attitude in the advertising environment which can hamper the way of strong local brands arising out of Pakistan. H2 Advertising agencies need to recruit more inspiring creative talent to match marketer expectation H3 Enough advertising agencies need to realize that marketers primarily seek Creativity as key expectation for selecting a creative agency. Currently only 30% are aware of this expectation which requires the other 70% to realize the same. H4 Marketers not rely much upon advertising agencies team work due to lack of creativity or limited creativity being generated H5 Media planners emphasize to conduct proper consumer research prior to on air the promotional campaign to hit the target audience as desired by the marketer because currently it has not given any importance. H6 Most marketers are on retainer basis with advertising agencies to avoid the hassle to hunt down different agencies to get their work done by sacrificing on quality and relying on limited creativity generated from one specific agency in an agreement with the marketer on retainer ship basis H7 The main reason for which the marketer change the creative agency is lack of creativity Methodology The research methodology used to undertake this research study is questionnaire based. Three surveys have been conducted with sample size of 20 respondents per survey. First survey was conducted with Marketers from various companies being the primary brand custodians. Second survey was conducted with executives working at various advertising agencies in Pakistan responsible for conducting the brand research, formulating communication strategy and developing creative campaigns on behalf of the marketers. Finally third survey was conducted with media planners working at various media agencies in Pakistan responsible for planning and monitoring the execution of campaign. Recommendations Regulatory bodies such as All Pakistan Newspaper Society (APNS), Advertising Association of Pakistan (APP) and Marketing Association of Pakistan need to conduct joint awareness workshops and conferences where key representatives from Advertising and Marketing and Media industries should participate in identifying issues and malpractices of distorted and unproductive trends and devise alternate solutions to the same. Sup the advertising trends through their knowledge, interaction and practices. These inputs or drivers of current prevailing advertising trends in Pakistan affect the outgrowth of this industry in various ways. The negatively affecting elements need to be reviewed and redefined by regulatory bodies such as All Pakistan Newspaper Society and Marketing Association of Pakistan to promulgate ascending industry growth. Conclusion Finally I would conclude that Advertising in Pakistan will remain static and room for improvement will always be required if focus will not be given to the above mentioned problems. Marketers are also not paying attention to this issue as they are involved in meeting the timelines for tasks delegated by their higher authorities so advertising agencies also care for their timelines and deliver them low quality work in short timelines. Also media planners are just concerned to buy air time for marketers and get their amount rather than suggesting them a good communication medium depending upon the client expectation and budget.

Night World : Huntress Chapter 13

The kiss was warm and sweet. Not frightening. Jez felt herself relax in Morgead's arms before she knew what she was doing. His heart was beating so fast against hers. She felt dizzy, but safe, too; a wonderful feeling. But the approach of his mind was another thing. It was just like the first time: that terrible, irresistible pull trying to suck her soul out and mix it with Morgead's until they were both one person. Until he knew her every secret and she had no place to hide. And the worst thing Was that she knew it wasn't Morgead doing it. It was that outside force doing it to both of them, carrying them along helplessly. Whether we want it or not. And we don't want it, Jez told herself desperately. We both hate it. Neither of us wants to share our souls†¦. But then why was he still holding her, still kissing her? And why was she letting him? At that instant she felt his mind touch hers, reaching through the smoke-screen of protection she'd thrown around herself to brush her thoughts as lightly as a moth's wing. She recognized Morgead's essence in it; she could feel his soul, dark and bright and full of fierce emotion for her. He was opening himself to her; not trying to fight this or even holding back. He was going farther than the pull forced him to, giving himself to her freely†¦. It was a gift that sent her reeling. And she couldn't resist it. Her mind flowed out of its own accord to touch his, tendrils of thought wrapping around his gratefully. The shock of pleasure when she let it happen was frightening-except that she couldn't be frightened anymore, not now. And then she felt him respond, felt his happiness, felt his thoughts enfolding hers, holding her mind as gently as his arms held her body. And white light exploded behind her eyes†¦. Jez! Morgead! What's wrong with you two? The thought was foreign, cold, and unwanted. It broke into Jez's warm little world and rattled around annoyingly. Jez tried to push it away. Hey, look; I'm just trying to help. If you guys are alive, then, like give us a sign, okay? Morgead made a sound like a mental groan. It's Vol. I have to kill him. I'm going to help, Jez told him. Then something occurred to her. Oh-wait. Where are we†¦ ? It was a good question. A weird but necessary question. It took them a moment to untangle their thoughts from each other and rise back to the real world. Where they seemed to be sitting under the ruins of a redbud tree, arms around each other, Jez's head on Morgead's shoulder, Morgead's face pressed into Jez's hair. At least we weren't still kissing, Jez thought abstractedly. She could feel herself flushing scarlet. The rest of the gang was standing around them, looking down with worried expressions. â€Å"What do you guys want?† Morgead said brusquely. â€Å"What do we want?† Raven leaned forward, dark hair swinging. Jez actually saw both her midnight blue eyes underneath. â€Å"You three jumped off the roof just as the fire got out of control. We put it out and came down to see if you were still alive- and then we find you here hanging on to each other and totally out of it. And you want to know what we want? We want to know if you're okay.† â€Å"We're fine,† Morgead said. He didn't say anything more, and Jez understood. Neither of them had any desire to talk about it in front of other people. That could wait until they were alone, until it was the right time. They didn't need to express this to each other. Jez simply knew, and knew that he knew. â€Å"What about her?† Thistle pointed to Iona, still asleep on the sidewalk. Jez was already moving to the child. She checked the little body over, noted the even breathing and the peaceful expression. â€Å"She's fine, too,† she said, settling back. She held Thistle's gaze. â€Å"No thanks to you.† Thistle's cheeks were pink. She looked angry, embarrassed, and defensive. â€Å"She's just a human.† â€Å"She's a kid!† Morgead yelled, shooting up to his feet. He towered over Thistle, who suddenly looked very small. â€Å"Which you're not,† he went on unsym-pathetically. â€Å"You're just a-a sixteen-year-old Shirley Temple-wannabe.† â€Å"All right, both of you!† Jez said sharply. She waited until they shut up and looked at her before continuing. â€Å"You-be quiet and let me take care of things,† she said to Morgead. â€Å"And you-if you ever try to hurt a kid again, I'll knock your head off.† This to Thistle, who opened her mouth, but then shut it again without speaking. Jez nodded. â€Å"Okay, that's settled. Now we've got to get this girl home.† Val stared at her. â€Å"Home?† â€Å"Yeah, Val.† Jez picked the child up. â€Å"In case you missed something, she's not the Wild Power.† â€Å"But†¦Ã¢â‚¬  Val wriggled his broad shoulders uncomfortably and looked at Morgead. â€Å"You mean you were wrong?† â€Å"There's a first time for everything, right?† Morgead glared at him. â€Å"But, then-who is the Wild Power?† Raven put in quietly. â€Å"Who knows?† It was the first time Pierce had spoken, and his voice was low and distantly amused. Jez glanced at him. His blond hair glinted in the red light of the sunset, and his dark eyes were mocking. I really don't think I like you much, she thought. But of course he was right â€Å"If this kid isn't the one-well, I guess it could have been anybody at the scene,† she said slowly. â€Å"Anybody worried enough to want to save her. One of the firefighters, a neighbor-anybody.† â€Å"Assuming the blue flash on the tape really was evidence of a Wild Power,† Pierce said. â€Å"I think it was.† Jez glanced at Morgead. â€Å"It sure looked like blue fire. And it certainly was some kind of Power.† â€Å"And Grandma Harman dreamed about the Wild Power being in San Francisco,† Morgead added. ‘It all fits too well.† He looked at Jez slyly. â€Å"But it couldn't have been anybody at the scene, you know.† â€Å"Why not?† â€Å"Because of what you said about that line in the prophecy. ‘Born in the year of the blind Maiden's vision.' That means it has to be somebody born less than eighteen years ago. Before that, Aradia couldn't have visions because she wasn't alive.† Goddess, I'm slow today, Jez thought. I should have thought of that. She gave him a wry nod of respect and he returned it with a grin. Not maliciously. â€Å"It's still not much to go on,† Raven said in her pragmatic way. â€Å"But don't you think we should go back inside to discuss it? Somebody's going to come along eventually and see us with an unconscious kid.† â€Å"Good point,† Jez said. â€Å"But I'm not going up with you. I'm taking the kid home.† â€Å"Me, too,† Morgead said. Jez glanced at him; he had his stubborn expression on. â€Å"Okay, but just us. Two motorcycles are going to be conspicuous enough.† She turned to Raven. â€Å"The rest of you can do what you want tonight; try to figure out who the Wild Power is or whatever. Well meet again tomorrow and see what we've come up with.† â€Å"Why wait?† Val said. â€Å"It's only dusk. We could meet tonight-â€Å" Tm tired,† Jez cut in. ‘It's enough for the day.† And Goddess knows how I'm going to explain being gone this long to Aunt Nan, she thought wearily. Not to mention missing school. Pierce was watching her with an odd expression. â€Å"So you'll have to report to Hunter that we failed,† he said, and there was a probing tone in his voice that Jez didn't like. â€Å"Yeah, I'll tell him you screwed up,† she said heavily. â€Å"But that we still have some options. Unless you'd rather I just tell him that you're all idiots and not worth giving a second chance.† She kept looking at Pierce until he looked away. When she turned to Morgead he was scowling, but he didn't say anything. He silently started toward their bikes. They couldn't talk while they were riding. Jez was too full of her own thoughts anyway. She was finally free to consider those last minutes with Morgead. It had been†¦ amazing. Electrifying. But also enlightening. She knew now what had happened to them, what was happening. He had been right. It was the soul-mate principle. So we're soulmates. Morgead and I. After all our fighting and challenging each other and everything. It's so strange, but in a way it makes sense, too†¦. And it's really a pity that even if we both survive the next week or so, we're never going to see each other again. The thought came from some deep part of her that was utterly heartless and practical and saw everything in the cold light of truth. Because unfortunately the universe had picked the wrong person for Jez to be soulmates with. It had picked one that would hate her and want to kill her once he realized what she really was. Bad mistake, universe, Jez thought, biting down on a laugh. She realized, dimly, that she was verging on being hysterical. It had been such a long day, and she was so tired, and so hurt, and she'd failed in her mission, and now Morgead was in love with her, but there was just no hope. Small wonder she was punchy and an emotional wreck. She was lucky not to be railing off her bike. There really was no hope. Even in that last encounter, even when Morgead had been revealing his soul to her, Jez had managed to keep her own secrets buried. He didn't know. He had no idea that the girl he was in love with was vermin. Was working with Circle Daybreak. Was lying to him to steal the Wild Power out from under his nose and end the hopes of the vampires for a world without humans. He was ambitious, she had always known that. All he'd ever cared about was climbing higher and getting more power. She'd promised him a position in the new world order-while all the time she was working as hard as she could to make sure that the new world order never came. He would never forgive that deception. He would never even be able to understand why she had done it. So you have to forget about him, the cold-and-practical part of her mind said quietly. And there was nothing inside Jez that even tried to argue. It was dark by the time they reached the Marina district. As they approached the housing project, Jez saw flashing lights ahead. Police car lights. Well, that wasn't unexpected. Iona's mother would have notified them by now. Jez just hoped she wasn't too worried†¦. Idiot! her mind said sarcastically. How worried do you expect her to be, with it getting dark and her eight-year-old missing? She turned into an alley and Morgead followed her. â€Å"Well have to do a drive-by,† she said over the thrum of the engines. â€Å"Drop her by the police cars and then shoot out of there. They'll probably chase us. Are you up for it?† He nodded. â€Å"We should go separate ways. That'll make it harder for them to catch us.† â€Å"Right. You go on home once you lose them. So will I.† She couldn't see his features clearly in the dark alley, but she knew he was looking at her. â€Å"So will you? Go home?† â€Å"I mean I'll go to the place where I'm staying.† She expected him to ask about that, try to find out where it was, what she was doing. He didn't Instead he said, â€Å"Do you have to?† She bunked at him, startled. Then she frowned. â€Å"Yes, I have to. I want to. I'm tired, Morgead, and anyway I'm not ready to be spending the night with a guy.† â€Å"I didn't mean that-â€Å" Jez waved a hand. â€Å"I know. I'm sorry. But I'm still tired, and-† And I've got other responsibilities that you don't understand. And if I stick around you any longer, while I'm this tired, I'm afraid that you're going to find out what they are. â€Å"And you're still mad,† he said bleakly. Tm not mad-â€Å" â€Å"Or disgusted or whatever.† What was he talking about? Tm just tired,† she said firmly. â€Å"Now let's drop the kid off, and I'll see you tomorrow.† â€Å"I-† He let out his breath violently. â€Å"All right.† Jez didn't waste any more time. She unzipped her jacket, which had been holding Iona firmly against her. Then she sped out into the street. One block, two blocks. And now she was right beside the dark and deserted playground, and now she was almost level with the police cars. There were several officers standing around talking, and several other bystanders who might be neighbors. Jez targeted one of the neighbors. She swooped in toward the woman, who was on the outside edge of the sidewalk. She came up fast, then hit the brakes. â€Å"Hey,† she said. â€Å"Here.† The woman turned around and her jaw dropped. Jez didn't hesitate, just bundled Iona into her arms. The woman grabbed the child's weight automatically. â€Å"Give her to her mom, okay?† And then Jez was roaring out and away. She could hear Morgead behind her, and shouts from the housing project. Then a police siren. She glanced back. Morgead was just turning on a side street. He waved once at her, and then he was speeding off. Jez could hear more sirens now. She twisted the throttle and headed for the Bay Bridge. At least a pursuit was something she could enjoy. When she finally shook the police cars tailing her, she turned toward Clayton. She would have been worried about what her aunt and uncle were going to say if she hadn't already been too worried about Iona. She'll be all right, she told herself. She shouldn't remember anything, and her mom will take care of her. But Jez couldn't help but feel guilty†¦ and just plain sad. There was some sort of bond between her and the child. She felt-responsible for her, and not just because she'd kidnapped and terrorized her. Nobody should have to grow up in that kind of place. I may have run around on the streets when I was little, but at least I had Uncle Bracken, and a nice home to go to if I wanted. Iona-she doesn't even have a safe playground. I should do something for her, but what can I do that would matter? I don't know; maybe I can visit her sometime. Maybe I can buy her a plant†¦. There weren't any easy answers, and she was drawing up to a neat yellow frame house. Home. Time, Jez thought, to face the music. Uncle Jim and Aunt Nan and nasty little Claire. She just hoped they left enough of her alive so that she could call Hugh afterward. She pulled her motorcycle into the garage, climbed off, and went inside. â€Å"†¦ at all is bad enough, But to do it the day after you make us a promise-well, what are we supposed to think? How are we supposed to trust you again?† Jez was sitting on the blue floral couch in the living room. The Goddard living room didn't get used much, only for very formal occasions. This was one of them. It was a court martial. And there wasn't really a thing that Jez could say to the humans she lived with. She certainly couldn't give them any excuse that would make sense. â€Å"First, ditching Claire even though you swore to us that you'd let her drive you to school.† Aunt Nanami was ticking items off on her fingers. â€Å"Second, ditching school after you swore to us you weren't going to skip again. Third, going off some place you won't even tell us about. Fourth, not even calling to let us know you were still alive. Fifth, getting home at almost ten o'clock at night-â€Å" Uncle Jim cleared his throat. â€Å"Nan, I think we've been over this already.† A couple of times, Jez thought. Oh, well, at least Claire is enjoying it. Her cousin was standing at the entrance to the living room, openly listening. When she happened to catch Jez's eye she smiled brilliantly, her small face actually glowing with smug satisfaction. Aunt Nan was shaking her head. ‘I just want to make sure she understands, Jim. I thought she understood last night, but obviously†¦Ã¢â‚¬  She threw her hands up. â€Å"Well, the thing is-† Uncle Jim cleared his throat again and looked at Jez. He looked uncomfortable; he wasn't very good at discipline, but Jez could see that he'd reached his limit. â€Å"The thing is that we can't just keep yelling at you. We have to do something, Jez. So we've decided to lock up your motorcycle. You can't ride it anymore, not until you learn to be more responsible.† Jez sat stunned. Not her bike. They couldn't take her bike from her. How would she get anywhere? She had to be mobile. She had to get to Morgead tomorrow-she had to get to Hugh sometime. She had to be able to track down the Wild Power. And she couldn't do any of that without transportation. But she could see from Uncle Jim's face that he was serious. He'd finally decided to put his foot down, and Jez had gotten caught underneath it. She let out her breath. Part of her wanted to yell and storm and rage about this, to lose control and make a big noisy fuss. But it wouldn't do any good. Besides, she'd managed to keep her temper for almost a year with these people, to live her double life as a student and vampire hunter and make it all work. To blow that now would be stupid. And another part of her was scared that she was even verging on losing control. That was what even a day with Morgead did to her. It cut through all her careful discipline and changed her back into a raving barbarian. Morgead†¦ she couldn't think about him now. â€Å"Okay, Uncle Jim,† she said out loud. â€Å"I understand. You do what you have to.† â€Å"If you can just show us that you're learning to be responsible, then you can have the bike back. You have to learn to take life more seriously, Jez.† That forced a tired snort out of her. She was laughing before she knew it, and her aunt and uncle were looking shocked and displeased. I'm sorry,† she said. ‘I'll try harder.† And I'll just have to take public transportation tomorrow, she thought when the lecture was over and she was free to go to her room. Even though that's a lot more dangerous. I could get hunted down so easily. . . . â€Å"You messed with the wrong person, you know?† Claire said as Jez reached her door. â€Å"You shouldn't have dumped me like that. You shouldn't make me mad.† â€Å"Yeah, Claire; well, now I know better. I'm terrified.† â€Å"You're still not taking things seriously, are you?† â€Å"Claire-† Jez rounded on the smaller girl. Then she stopped dead. â€Å"I don't have time for this,† she muttered. â€Å"I have to make a call. You just run along and harass somebody else.† She shut the bedroom door in Claire's face. Which, she realized later, was a mistake. At the time, though, she was too tired to think about it. She was too tired to think properly at all. Tired and distraught, with the feeling that everything was closing in and happening too fast. And so when she picked up the phone to dial Hugh she hardly noticed the little click on the line, and she didn't stop for even a second to consider what it meant.

Essay on Historical Trends at American Colleges and...

Historical Trends at American Colleges and Universities The colonial colleges were among the first colleges created and were established under religious auspices. It was believed that an educated ministry was needed to establish Christianity in the New World. Harvard College was established in 1636, followed by Yale, William and Mary, Princeton and King ‘s College later to be called Columbia University and there were also others. The general colonial college curriculum included Latin, Greek, Hebrew, rhetoric, and logic. Later philosophy, metaphysics, ethics and mathematics were added. The argument later arose that colleges for agriculture and mechanical science should be established with support from federal land grants, thus the Morill†¦show more content†¦Colleges and universities are making progress in this new age of electronic information technology, yet, a continuing challenge remains at all levels of American education-that is the need to provide equitable and excellent education to an ethnically and racially diverse population. Education in a Culturally Diverse Society The United States has historically been a racially and ethnically a diverse nation. With the exception of the Native Americans, the roots of Americans can be traced back to other continents primarily Africa, Asia and Europe. African Americans came into the United States primarily through slavery. Slavery was later ended by the Civil War, Reconstruction and the Thirteenth Amendment. African Americans up until today do not receive an equal education. This began in the U. S. when southern states prohibited the teaching of African American children whether free or slave. In 1865, Congress established the Freedmen’s Bureau to assist in the economic and educational transition of African Americans from bondage to freedom in the South. They established schools throughout the South and enrolled 114,000 African American students. These schools were structured after the schools in the North where the curriculum provided reading, writing, grammar, geography, arithmetic, and music. These schools were staffed by a majority of Northern schoolteachers who brought with them their educational philosophies and teaching methods,Show MoreRelatedSexual Revolution, By Beth Bailey1505 Words   |  7 PagesKirsten Kershbaumer 2321-001 Bailey, Beth. Sex in the Heartland. Cambridge, Massachusetts, and London, England: Harvard University Press, 1999. 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Essay on Interview with the Vampire - Book vs. Movie

Interview with the Vampire - Book vs. Movie I cannot speak for all, but I find watching the movie much more interesting than reading the book. I find that the movie paints a perfect picture well on the other hand reading the book you have to let your imagination take over and create images in your head of what might the scene look like. â€Å"Interview with the Vampire† was a well-written book and a well developed movie after reading the book and the watching the movie I found the movie much more entertaining then reading the book. In this essay you will read on how the setting, plot and the characters were created in the movie and in the book and their similarities. I found that the setting in the movie and in the book were†¦show more content†¦Even though the settings were very similar, I still found the movie much more entertaining to watch. The film has a sense of humor that the book never even alluded to. Some scenes are unchanged in the movie from the book. That’s why I found that the plot in the movie was exactly as it was in the book. There is a scene where Louis first feeds off of Claudia and her transformation, and there is also a scene at the Theatre de Vampires are practically word for word from the book. There is a scene where Claudia sleeps in Louis coffin this also accurse in the movie. There is also a scene where Lestat locks a whore in a coffin which also accurse in the movie but much more entertaining to watch then read. Also, Lestats two demises are the same, though there is no vampire musician who accompanies Lestat at that point in the book. Though the line about I know someone who would make a better vampire than you is still there. There are also fore more scenes that are the same. I also found that the plot in the movie and the plot in the book occur at the same time. The plot occurs when, L ouis and Claudia a 6-year-old girl decide to kill their creator, Leastat and move to Paris. Lestat loved the blood of man and women. He would bite, and then kill. Louis hated that. He survived on rats and chickens. Louis made one bite on a human that he regretted. It was a little girl, Claudia. He left her to die. Lestat saw this and decided that he would not let Louis everShow MoreRelatedManaging Information Technology (7th Edition)239873 Words   |  960 Pagestextbook appear on appropriate page within the text. Microsoft ® and Windows ® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright  ©2012, 2009, 2005, 2002, 1999 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reservedRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesComputer, Inc. Used herein under license. Library of Congress Control Number: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999